STEP 5. Plan and Conduct Job Search Campaign

Next, establish a target date for getting a job and decide how much time you can devote to your search. Some individuals believe they cannot afford to take time from their studies or a demanding job. Others procrastinate. Whatever the reasons, the results are the same-your search will languish and you may miss out on industry hiring cycles and job opportunities. So get organized early by setting aside a certain amount of time each week to work on your search. Use a calendar and weekly planner and work backward from your target date.

The greater number of contacts and interviews a job seeker has, the greater the number of job offers. Therefore, it makes sense to use multiple strategies.

A. Pursue Advertised Vacancies
The most commonly used job search technique is to respond to advertised vacancies, both in print and electronically.

Sources of vacancies include:

• JOBTRAK/Career Center Job Listings
• Campus interviews.
• Newsletters from trade or professional associations.
• Newspaper classified ads (most major cities are on-line).
• Employment services and agencies run by government and for-profit businesses (see A Guide for Working with Employment Agencies).
• Personnel department postings and phone lines.

Unfortunately, the most popular method for locating positions, responding to advertised vacancies, is not the most effective. According to an article in the Harvard Business Review, nearly 80% of the openings available at any one time are never advertised. Job-seekers should respond to employment ads, but the main thrust of your efforts should be toward establishing networks and identifying the hidden job market. (See How to Develop Opportunities Through Networking.)

To increase the odds of your success in responding to advertised vacancies, by telephone or letter, keep these tips in mind:

• Do not waste time responding to long shots.
• Use your cover letter to answer every requirement in the advertisement.
• Personalize your response as much as possible. Direct your materials to specific individuals, not "To Whom It May Concern," or "Dear Sir/Madam," unless the advertisements are blind newspaper ads (name of organization withheld). A quick phone call can provide appropriate names. In a blind ad, address your letter to a specific position title, (e.g., Dear "Marketing Manager").
• Try to contact or write to the manager who will make the final hiring decision as well as the personnel representative named in the advertisements. For more information, see the section on Cover Letters and Related Job Search Correspondence.

B. Develop a Contact Network
Once you have targeted a career or specific position, you should acquaint yourself with professionals in that field or organization. These professionals offer you an insider's view and can constitute your contact network, which can open doors that might otherwise remain closed. Your network can also consist of family members, friends, classmates, professors, and electronic discussion groups.

Consult the article How to Develop Opportunities Through Networking for complete details on implementing this vital strategy.

C. Contact Employers Directly
There are several methods and combinations of methods that can be utilized to contact employers directly.

• Send a letter of application and your resume to the Human Resources department or specific managers. This direct contact method is most successful for candidates in high-demand fields (e.g., engineering and computer science). The success of this method is greatly increased when letters are followed up by phone calls, which may result in an invitation to visit the employer.
• Contact managers in organizations by phone or letter to request an appointment to discuss the information you have obtained by reading annual reports, trade literature, etc. For example: "I understand XYZ is planning to expand its foreign market. I am completing an international business degree and am very interested in this expansion. It seems a very progressive move. May I have 20 minutes of your time to discuss it?" Indicate your desire to meet with them even if they have no positions currently available in their department. Some job seekers find it useful to state that they will be looking for jobs in the near future, but are now just gathering information about organizations. Do not expect to be interviewed for a job at this juncture (Review Explore Careers Through Informational Interviewing.).
• During your appointments with department managers, emphasize your knowledge and interest in their organizations.
• Always follow up all interviews with thank-you letters, phone calls, and, when appropriate, resumes that have been revised based on information and suggestions provided by managers.
• Even if managers have no positions available, once they have had a personal interaction with you, they may think of you the next time they have, or hear of, an appropriate opening. It is critical to stay in touch with these managers, at least on a bi-monthly basis.
• Many job seekers have used informational interviewing to create new positions by identifying organizational needs (through the interview, research, etc.) and proposing these needs be filled with their own skills.

D. Follow-Up and Record Keeping
No matter what job search strategies you choose, follow-up and record keeping are important for success. Maintain a careful record of all interviews, thank-you notes sent, referrals made and follow-up actions. Job seekers who fail to maintain this information often lose valuable contacts as well as credibility with prospective employers. There are models for keeping such records in the various job search manuals in the Resource Room.

E. Be Persistent
Job searching is hard work and there are times when you will get discouraged. But if you keep up with it, you can avoid feeling anxious and will actually have more energy. If your search is not producing the results that you would like, avoid blaming yourself and try a new strategy. Do not be reluctant to submit your credentials on more than one occasion to an organization for which you would like to work. This attitude demonstrates your enthusiasm and interest.